Meet Cole Haynes

When Cole first started selling in the roofing industry, he had to balance his workflows across several different pieces of software. He was using CompanyCam for job site photos, storing all of his files within iCloud, and then using several other systems for every aspect of the roofing process.

Seeing this inefficiency, he knew he needed a dedicated roofing CRM to manage customers and organize jobs. Cole decided to ask other industry leaders what they were using to manage their businesses. That’s when he discovered that combining SalesRabbit and RoofLink was the best solution for Escalade, and now he’s one of our biggest advocates.

SalesRabbit changed the game for Escalade almost immediately. Cole quickly learned that working random neighborhoods wasn’t a good strategy. “If you’re not being smart about where you work, you’re not making smart business decisions,” he said. SalesRabbit’s weather data comes from Verisk, the same source used by most insurance carriers, which helps verify storm damage and speed up claims. Combined with SalesRabbit’s area management tools, Escalade Roofing now assigns reps to every home and tracks each interaction. Whether a lead is a signed contract, a “not interested,” or a “come back later,” everything is logged.

A big turning point came during a hailstorm in Greensboro, North Carolina. Even though Escalade was based in the city, other roofing companies (some from entire states away) were already canvassing the best areas the day after the storm. Cole found out these companies were using SalesRabbit’s Weather feature combined with HailTrace map overlays to find out which neighborhoods should be prioritized for roof replacements. After adopting the same strategy, Escalade started beating the competition to storm-affected neighborhoods.

Escalade Roofing has also fully adopted SalesRabbit’s Amplify feature to track sales performance and keep the team motivated. “I got some great advice once: whatever you track improves faster,” Cole said. “As soon as we started tracking our numbers on screen, they started going up.”

A live Amplify dashboard shows top performers, and reps can trade coins, place wagers, and win prizes, everything from AirPods to cash to PlayStations. “Whether it’s a PlayStation, AirPods, winning coins through wagers, or a large cash prize, those competitions will drive more sales. Cole said:

“The team’s favorite competition is Amplify’s March Madness-style bracket tournament, which fuels the competitive spirit and pushes the team even further. “The best reps don’t want to lose,” Cole added. “Put them on a leaderboard or in a tournament, and they’ll push themselves to win.”

Escalade Roofing uses both SalesRabbit and RoofLink to master their entire workflow, and they tie everything together with an out-of-the-box integration so that everything is being tracked and worked in one system. From meeting the customer at the door to completing their new roof.

SalesRabbit powers the front end of the interaction: using the canvassing features to manage their door-to-door sales process along with the Weather Add-On to get instant notifications about large storm events, and then combining area management with SalesRabbit’s DataGrid AI feature to narrow their focus to sell to those houses that have the highest propensity to need and then buy a replacement roof. This way, they’re not wasting time knocking unqualified homes.