Dalton Edwards

Founder & CEO at American Roofing Experts

Download Case Study Get a Free Demo
Industry

Roofing

Company Size

1-5

Product

RoofLink

“
”

“It’s simple enough that my 17-year-old brother can do it. 100% recommend it, the integrated measurement is our top thing. “It saves us from having to use costly third-party solutions and let’s us create an estimate with a correct measurement, right at the door.”

The Challenge–Breaking the "Reactive" Cycle

As a growing contractor, American Roofing Experts needed a “tried and true” method to scale without the complexity of “old school” systems. The owner, Dalton Edwards, sought a solution that offered better lead management and data tracking to ensure no follow-ups were missed, while avoiding the high overhead costs of third-party measuring services like EagleView.

The Solution

RoofLink provided an all-in-one platform that simplified the entire sales and production lifecycle:

• Integrated Measurements: Eliminated the need for external services, saving significant money on every estimate.

• Superior Lead Management: Improved tracking of follow-through and prospect data.

• Rapid Onboarding: A system so intuitive that new hires—including the owner’s 17-year-old brother—can be “up and running” in 1–2 weeks.

• Digital Seamlessness: Combined contracts, documents, and photos into a single, easy-to-use interface.

About the Company

American Roofing Experts is more than just a Roofing Company.
Based in the Greater Kansas City and Northwest Missouri region, the team brings years of experience in providing reliable, efficient, and long-lasting roofing solutions. From small residential repairs to large-scale commercial roofing projects, they pride themselves on delivering quality craftsmanship with honesty and care.

See For Yourself

Download Case Study Get a Free Demo

Read More

Accord Group

Discover how the Accord Group, a trusted leader in the roofing, siding and gutter industries, moved from SalesRabbit and how they came back.

Roofing 50+ SalesRabbit
View Case Study

All West Fiber

See how All West Fiber achieve 40% total market penetration in established high-tech markets.

Telco 50+ SalesRabbit
View Case Study

American Roofing Experts

How American Roofing Experts uses RoofLink’s "Mac-like" simplicity to maintain a 90% referral close rate and cut CRM costs by $50 per person.

Roofing 1-5 RoofLink
View Case Study