Bryce Barnett

Like many enterprise-level organizations, Best Choice Roofing (BCR) initially attempted to build its own internal sales application. For eighteen months, they maintained a proprietary tech stack. However, managing software for a workforce of 1,200 sales reps across thirty states created a significant operational bottleneck.

CEO Bryce Barnett recognized that true scalability required more than a part-time internal developer. To drive performance, they needed advanced features—specifically gamification and psychological profiling—that would take decades to develop in-house

BCR required a tailored enterprise rollout, not an out-of-the-box fix. SalesRabbit provided a custom implementation strategy, including dedicated servers to handle BCR’s massive data volume. Beyond infrastructure, BCR utilized SalesRabbit Amplify to engage their diverse sales force. By leveraging Psychological drivers, they motivated different personality types through:

Peer-to-Peer Battles:

Creating fair competition between branches with similar revenue volumes, rather than pitting smaller branches against mega-branches.

The Reward Store:

Driving positive behavior through performance-based “coins” redeemable for gear and trips.

The impact on efficiency was immediate. By gaining total visibility into “Waterfall” metrics

(Knock → Talk → Walk → Contract)

BCR optimized their field operations and removed inefficiencies.

Efficiency Surge:

The team improved from 141 knocks to sign one contract down to just 37 knocks per contract—a 281% increase in efficiency.

Defying Seasonality:

Historically, the industry faces a seasonal dip in performance. Using SalesRabbit’s geolocation and accountability tools, BCR maintained their trajectory, validating activity levels even during slower months.