Ben Nettesheim We surveyed 400 field sales professionals, from canvassers to executives, to build a comprehensive benchmark for the year ahead.
The data reveals a costly disconnect between capital invested and actual time spent selling. Instead of increasing face time with homeowners, broken field processes cost teams hours.
The data shows that 60% of reps spend at least one to two hours daily on non-sales tasks.
Numbers also reveal that 45% of organizations still rely entirely on manual territory assignment.
The top 3 workflow drains are:
- Manual CRM updates
- Inefficient travel
- Internal meetings
At its core, the 2026 Field Sales Report breaks down the specific challenges facing the industry and how teams use real-time data to fix them.
One takeaway: the teams pulling ahead are automating data capture and territory management.
