Lead generation is one of the most important factors for any sales company. Unfortunately, it can also be one of the most complicated and costly sales efforts and many businesses struggle with the level of uncertainty that comes with typical canvassing methods. That’s where intelligent data comes in.
By utilizing AI data from Cognitive Contractor and SalesRabbit, you can confidently target every lead that fits your ideal buyer persona saving your team hours of misguided prospecting. Find out more about AI, why it matters, and how your business can leverage solutions in the space to keep ahead of competitors.
What is Artificial Intelligence?
“Artificial Intelligence (AI) is the theory and development of computer systems able to perform tasks that normally require human intelligence, such as visual perception, speech recognition, decision-making, and translation between languages.”
Why does Artificial Intelligence matter in sales?
Advancements in technology have created the ability to fill any sales pipeline with the right opportunities and engage in conversations with ideal customers at the right time. Since the rise of artificial intelligence, data has painted a very clear picture that not all leads are the same. Some areas, ages, incomes, etc. will prove to be the right customer for you and others will not. But you don’t have to knock endlessly anymore, AI takes the guesswork out of it.
According to Crunchbase’s Essential Guide to Cold Calling, “Top sellers spend an average of 6 hours every week researching their prospects.” This may not seem like a lot of time at first glance, but using AI data will automatically give you everything you need to know about current and potential prospects, eliminating the need for reps to spend time doing anything but selling.
Eliminate wasted time with Cognitive Contractor + SalesRabbit data tools
When your business is ready to generate leads with game-changing science, Cognitive Contractor and SalesRabbit have the expertise in acquiring and analyzing targeted datasets to confidently deliver results.
The Cognitive Contractor Approach:
Utilizing a series of algorithms with targeted marketing models to generate an overall quality score for every household in a given geographic market is the fastest way to close more deals. Cognitive Contractor specializes in acquiring household level attributes and parcel data to extrapolate trends. Once those priority leads are identified, Cognitive Contractor implements an adaptive, personalized approach to reach these leads through engaging multi-channel campaigns.
The SalesRabbit Approach:
SalesRabbit provides the industry-leading solution to enable your team to maximize the potential of these leads. With machine learning and thousands of data points to identify your industry’s ideal customer, SalesRabbit analyzes homeowner information and assigns a Buyer Score to homes, neighborhoods, counties, cities, and states. That means you can instantly identify homes and areas where your ideal customers live and focus your canvassing efforts where they’re going to be most productive. Plus, with additional tools such as team management, presentation and proposal tools, forms & contracts, your sales reps will be empowered to track progress and close more sales than ever.
The combination of artificial intelligence and machine learning that our combined software provides allows sales professionals to:
- Process historical customer data to identify patterns of success
- Conduct granular data comparisons of customer households and non-customer households
- Determine the quality of a lead before knocking the door
- Gain demographic knowledge of age, marital status, income, etc. of any given US ZIP code
- Use customer support chat features to never miss a sale
- Save you time and money with smarter prospecting techniques in sales and marketing
Stay ahead of the competition
Your business growth is directly related to the effectiveness of your lead generating efforts. Effective sales start with efforts being focused on the right target audience. In an industry where competition is inherent, equipping your team with the right tools will make sure you stay a step ahead of any competition.