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7 Steps to Closing the Deal with Kenny Brooks

Posted by Diana May-Jennings | January 29, 2016

Use this sales tutorial to become a more confident salesperson

Comedian Kenny Brooks successfully sells cleaning products door-to-door. They decided to film his selling process to show you what you can use to improve your door knocking techniques.

Step 1: Quick Intro & Name Drop Neighbors

They say that you only have 5-10 seconds to make a 1st impression. Better act quick! Using the names of neighbors establishes your credibility as a salesperson.

Step 2: Demonstrate the Product

If you have a product, a demo always helps. If you can’t do a demo, describe your service to build value and interest.

Step 3: Get the Product in their Hand

Getting people to hold or touch your product get them to pass a psychological barrier. Also getting physically close (in an appropriate way) and getting them to physically move breaks down barriers and moves you closer to the sale.

Step 4: Don’t Forget to Smile

A smile never hurts to connect and influence the people you’re selling to.

Step 5: Build Value

Down to the nitty-gritty: explain features and benefits. Help them realize they need what you’re selling!

Step 6: Learn to Overcome Objections

Don’t cave in at the first no a customer gives you. You can still show your clients respect while being persistent. Kenny didn’t let this customer shrug him off easily, he made sure to get through his entire sales process. Kenny demonstrates how you can win someone over with persistence while allowing them to voice their opinion.

Step 7: Close the Deal

ABC: always be closing! You’ve got to ask them to buy. Close the deal and further establish your credibility in that area.

Here’s the full video for your viewing (and educational) pleasure:


J says:

Is kenny dead?

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