The more mental control you can gain, the more sales you can close. Interesting idea? In these four best books on sales, you can learn how industry experts recommend taking control throughout the selling process to ultimately win more deals. The suggestions in these books are proven, you just need to read to get started.
“Reading is essential for those who seek to rise above the ordinary.” – Jim Rohn
Best Sales Books
- “The Challenger Sale” by Mathew Dixon & Brent Adamson
- “Awaken the Giant Within” by Tony Robbins
- “Door-to-Door Millionaire” by Lenny Gray
- “The 5 Second Rule” by Mel Robbins
#1 “The Challenger Sale” by Mathew Dixon & Brent Adamson
“The Challenger Sale” is well-researched and backed by strong science, and it exposes the weaknesses that prevent a lot of salespeople from being successful. It clearly instructs salespeople on how to change and reach trusted advisor status with their customers.
There is a huge difference between a sales rep that maintains a superficial relationship with a lead, rather than someone who becomes their trusted friend. It doesn’t take as much time as you’d expect to improve to this level of a relationship.
With this advice, you’ll become an overall better salesperson.
“‘The Challenger Sale’ shows you how to maintain control of the complex sale…you will know how to better differentiate your organization, your offering, and yourself in the mind of the customer.” —Adrian Norton, Vice President, Sales, Reckitt Benckiser Pharmaceuticals
#2 “Awaken the Giant Within” by Tony Robbins
You’ve all heard of the #1 national bestseller, Tony Robbins, but have you taken the time to read one of his books? We highly suggest this one because it teaches you how to take immediate control of your mental, emotional, physical, and financial destiny.
Reading it can help you find power in your personal and professional life.
If you feel like you’ve hit rock bottom and you need advice on how to take control of your life, this book is the one for you. Personal and professional health are equally important, especially in the sales industry. If you’re not taking mental control of your personal life and finances it’ll be that much harder to excel in such a harsh role. It’s time you took full control of your sales destiny.
“Astonishing credibility…every page bursts with well-researched and immediately practical guidelines for concentrating your thoughts and emotions on the attainment of your goals.” —Scott DeGarmo, Editor-in-Chief and Publisher, “Success” magazine
#3 “Door-to-Door Millionaire” by Lenny Gray
Another sales-centered must-have is the 2014 bestseller “Door-to-Door Millionaire: Secrets of Making a Sale” by author Lenny Gray. Gray has years of experience in the sales industry, making him the perfect person to talk about the common mistakes sales professionals make all the time.
He shows how smart salespeople avoid critical mistakes.
When you’re aware of sales mistakes before you make them, it’ll save you a lot of time and money in the long run. Being a smart salesperson comes with being proactive and arming yourself with industry knowledge.
Common Mistakes You Could Be Making
- Using no tools or the wrong ones
- Treating every customer the same
- Focusing on your pitch over connection
- Lacking integrity and mental toughness
“I’ve been in sales for five years and have seen that salesmen that follow these principles are successful and those that don’t usually end up quitting.” —Kelton Chapman
#4 “The 5 Second Rule” by Mel Robbins
Having endured a lot of negative experiences, Mel Robbins decided to dedicate a book to what saved her: the 5 second rule. Simply put, her rule says to count down from five and then act on whatever we were too scared to do. No thinking, as soon as you hit one you’re up and moving before overthinking what could go wrong.
The 5 second rule is how Robbins got out of debt, saved her marriage, and became a motivational speaker.
This rule can be applied anywhere in your life, especially to sales. We all have those days when we struggle to just get out of bed or knock on that last door, but the advice in this book can help us find new leads and close more deals without overthinking it.
“‘The 5 Second Rule’ helps you build an excellent habit that will transform your life…Highly recommended for anyone who wants to improve their life.” —Niraj Kapur
Bonus: Door-to-Door Sales Books
While these four books are must-haves, there are plenty more sales and motivational books that can help you find the motivation you’ve been looking for. Check out our Top 8 Books for Door-to-Door Sales for an even bigger list.
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