Stop Mass Emailing: Use 3 New Methods to Contact Customers

User AvatarSean Huckstep

Contacting customers can be tricky. When the time comes for you to follow up with your lead, established customer, or prospect, you need to contact them in a way that makes them want to respond. There are 3 options to use from here: Call, text, or email (personal not mass). If you’re unsure of which method to use, it doesn’t hurt to start out with a simple text or phone call and then the customer will usually tell you how they prefer to be contacted. Check out these 3 contact methods and copy + paste examples for each.

#1 Phone Calls

Phone calls are 10x more likely to lead to sales than email. Phone calls are a quick and simple way for you to get ahold of someone and also be a personable rep. If cold calling doesn’t come naturally to you, use these examples or this actual live sales call to help guide you.

Call Examples:

“Hi, is this [Customer’s Name]? Hi, my name is [Your Name] and my name might not ring a bell for you because you and I haven’t met yet. But the reason that I’m calling you is because you were recommended to me by a mutual friend we both know, [Client’s Name]. By chance, did he give you a heads up that I would be calling?”



#2 Casual Text Messages

Phone calls and emails have been a long standing form of business communication but what about texting? It may seem too informal but in 2018 texting was considered the most popular form of business communication to date. Now texting may not be the best option for older prospects, but it still has its place in business. The presence texting has in our data culture, making business texting a viable option when contacting customers; giving you 3 strong ways to start a conversation with your referral. Here’s some quick examples of what to text to your customer or prospect:

Text Examples:

Hi, [First Name). This is [My First Name] from [Custom Field 1]. I just wanted to check in to see if you have any questions about [Custom Field 1]. I’m available for a quick call or text conversation if you’d like. You can text or call me at this number: [My Phone Number]. Have a great day!

#3 Personalized Emails

Emails have been a long standing way for sales reps to get ahold of customers. What you want to avoid with emails are mass and impersonal emails. Use examples like these ones to warm up the customer and create a personal connection. When writing a strong sales email, follow these rules from HubSpot:

  • Include a subject line
  • Write a strong opening line
  • Include helpful body copy
  • Add a CTA in the closing copy
  • Add a professional signature

Email Example:

Hi [First Name],

I’d like to introduce myself as your resource here at [Your Company Name]. I work with businesses in the [software, healthcare, nonprofit, education, etc.] industry, and noticed you visited our website in the past.

This inspired me to spend a few minutes on [Prospect’s Company] website to learn more about how you’re approaching [X strategy for customer service, sales, marketing, etc.]. I noticed some areas of opportunity and decided to reach out to you directly.

[Your Company] is working with similar companies in your industry, such as [X Company Name], to help them accomplish [Y goals], and giving them the [Z tools/solutions] to succeed.

Do you have 15 minutes to discuss [Prospect’s Company] this week?

If so, you can book time directly onto my calendar here: [Meetings Link]

Looking forward to meeting,

[Your Name]”

Choose Your Contact Method

Whichever of these 3 options works for you, be sure to make it your own. Don’t be afraid to get personalized and give your customer one-on-one attention that will make you a trusted name in their household or company. Remember, not every customer is the same so some may prefer texts or calls over email or vice versa. If you need help updating your sales process and finding the best customers to contact, schedule a free demo with us anytime and we’ll help you make your goals a reality.

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