Ben Nettesheim The roofing and home improvement industry is evolving, and the technology powering it needs to do more than just manage a territory. It needs to connect the entire customer journey.
Today, we are proud to announce that SalesRabbit has officially acquired Roofle, the category leader in e-commerce technology for roofing contractors. Vista Point Advisors acted as the exclusive financial advisor to Roofle.
This acquisition marks a pivotal moment for the industry. By bringing SalesRabbit, Roofle, and RoofLink (which joined our platform in late 2024) under one strategic roof, we are establishing the first cohesive growth platform purpose-built for contractors.
Three Specialized Products. One Unified Vision.
For too long, contractors have been forced to stitch together disconnected point solutions to manage sales, pricing, and production. This fragmentation creates friction for teams and confusion for homeowners.
By adding Roofle to the SalesRabbit ecosystem, we are aligning technology with how the industry actually operates today: online, in the field, and in production.
- SalesRabbit Owns the Field: The standard for field sales and territory intelligence.
- Roofle Owns the Click: Modern e-commerce infrastructure that enables instant, accuracy-driven pricing and digital proposals.
- RoofLink Owns the Build: Streamlined inspections, measurements, and production management.
Find. Quote. Build.
This is about closing the loop. Whether you need to dominate a neighborhood with canvassing, capture online leads with instant quotes, or manage the build with precision, this ecosystem now has a best-in-class solution for every stage of the lifecycle.
Relying on one of these tools or all three, you are now backed by the most complete, contractor-first platform in the market. We are excited to welcome Roofle to the team and to define the future of the industry together.
