
What is a Route Planner?
Route planning is a specialized software designed to find the optimal means of traveling between two or more given locations. With route planning, sales reps will be able to optimize their time so they can visit more customers leading to a significant increase in deals won and customer satisfaction.


How Route Planning Works
Adding a route planner to your sales process is essential to sell smarter not harder. Inefficient travel hurts sales teams because it raises costs and lowers revenue.
You’re losing money if reps and closers aren’t getting to as many prospects as they could in a day. With a good route planner, your teams can plan their day, get to more appointments, and lower their travel costs. Here are some examples of the most popular route planning methods:

Even if you don’t feel the need to implement one of these specific approaches, being deliberate with travel time will make an instant impact on the efficiency of your sales teams.
The Benefits of Using Route Planning Software
According to a study by Salesforce, 66% of sales team members spend time doing non-sales activities and 45% of mobile workers have wasted significant time because of inaccurate lead information. If this sounds like your reps, adding a route planning software will quickly solve this problem. With an effective route planner you’ll be able to:

- Work with more accurate lead information.
- Maximize reps time by getting to the lead in the most efficient way with turn-by-turn navigation.
- Visit and manage more leads in less time.
- Increase the opportunity to close more deals.
How to Find the Best Route Planner

Having a successful route planner doesn’t have to break the bank. If you feel like you’re wasting time and resources by not accurately tracking your leads, invest in a route planner to do the thinking for you.
While SalesRabbit’s full app may not be free, we offer a version of SalesRabbit that gives you the capability to set appointments with reminders, add and filter leads, and route planning all for free.
When used in sync with our Lead Tracking tools, the Routing feature is a powerful tool and can supplement strategic canvassing approaches. Using a free route planner will significantly boost your sales organization, it’s not a feature you want to skip out on.