Leverage Customer Referrals for Faster and Easier Lead Generation
Sales thrives on lead generation. There are many ways to get new customers but one of the most overlooked methods is referrals. An efficient sales team has a strong referral-driven system, resulting in faster lead generation and lifelong customer relationships. We’ll show you why this happens and how you can start collecting more referrals today.
Why Are Referrals Important?
Did you know that 77% of customers are more likely to buy a new product if their family or friends recommend it? It doesn’t hurt to advertise online (in fact we recommend it) but word-of-mouth establishes more trust and credibility resulting in more opportunities and deals closed. This lead generation method is overlooked sometimes because reps either don’t think to ask customers for referrals or they’re too scared to ask, but sales referrals work because they help create a bond of trust between you and the referred prospect. In fact, Social Media Today shows that:
78%
of B2B marketers say that referral programs generate good or excellent leads.
60%
of marketers say that referral programs generate a high volume of leads.
54%
say that referral programs have a lower cost-per-lead than other channels.
If you weren’t sold on the power of referrals already, those stats say it all. Referrals are the easiest and most cost effective way to increase your leads, all you have to do is create the opportunity for a referral with a positive customer experience and then learn how to ask for them with this guide.
