Here are 7 Proven Strategies For Great Open Rates With Cold Emails
We have all spent a significant amount of time writing the perfect cold email copy, ensuring we have everything in order.
This includes compelling copy, a well-crafted CTA, and, of course, a simple grammar check.
Though sometimes (funny enough), grammatical errors are sometimes only spotted after the emails are sent for some reason.
Despite your emails having a high open-rate, it is not very productive if your campaign isn’t seeing enough responses.
In addition, after spending so much time and energy creating beautiful content, seeing prospects ignore your emails leaves you feeling a little hurt – much like being unanswered after you’ve been READ on WhatsApp.
However, what exactly are you doing wrong that your emails are not generating responses?
This blog post briefly explains how to avoid these mistakes and what else you can do to get your inbox slammed with replies.
1) Prospects are busy
Approximately 11 seconds are spent for your prospects to read your email as they sift through their inboxes.
This won’t give customers the time to figure out what you mean.
So make your message easy to understand because a simple message has a 35% open rate.
This increases the chances of you having better success with your email campaigns.
In one case, Claire French, the director of marketing at Link Labs, reported an 8-22% increase in response rate after choosing a lead-generation agency that simplified their emails.
2) People want answers in a hurry
Prospects are looking for a quick answer to their question. They don’t want to read a novel.
Get to the point and be clear in your email. Use bullet points and short sentences. This will make it easier for your prospect to find what they’re looking for.
3) Clients receive a lot of emails
Your prospect is getting a lot of emails, and in fact, the average person gets 121 business emails per day.
With so many emails, your email must stand out. Put a catchy subject line in your email and ensure it looks appealing.
4) Make the purchase seem exciting to prospects
When crafting your sales message, you must present the purchase as an investment.
By presenting your product as an investment, you aren’t just selling a product – you are selling a lifestyle.
You’re selling the idea that people can improve their lives by using your product, and they can become better versions of themselves.
And that’s something that people are always looking for.
If you can tap into that desire, not only will you be able to craft a sales message that resonates with your audience.
But you will be able to create an emotional connection that will lead to more sales and happier customers.
5) Personalization is vital for the Best Cold-emails
In most cases, marketers misunderstand the concept of personalization.
They do this by providing generalized data that can be tailored to various clients, making it obvious the message was designed to be attractive to a wide audience.
Source
To truly personalize, you must consider your clients’ needs.
That does not mean you have to write a specific message for each client.
Because Clients typically read the first 10 words to determine whether they will read on or delete the message.
As a result, we focus on the first line when considering if the message will be read.
For instance, one of Brightest Minds’ clients developed a unique earthquake solution.
They investigated where earthquakes were common and came up with the following targeting strategy:
Hey {{First Name}}, did you experience the {{3.4 magnitude earthquake near Lugoff}}?
Using this method, you let the individual know you are exclusively referring to him. This was accomplished by capitalizing on the concern that just occurred in the opening line.
In order to meet the target, a logical flow is needed, addressing concrete issues and, most importantly – Personalizing.
As we continue to discuss personalization, the highest conversion rates for the best cold emails are invariably associated with:
Custom subject lines
And Personalized first lines.
Likewise, another successful customized campaign had an open rate of 10-25 percent, which is at the higher end of the range, according to Jeff Gant, CEO of Polaris mobility.
Effective Opening Lines
Consider subject lines like those below if you plan to target newly hired employees with your campaigns.
a) Subject Line: “Kudos {{First Name}},
b) First Line: “Hey {{First Name}}, congratulations on your new position at {{Company}}!”.
Though simple, such lines are effective in bringing positive results.
6) Skeptical prospects
With so many scams and emails from unknown sources, it’s no wonder that prospects are skeptical.
When writing your email, be sure to build trust with your prospect. Use a credible email address, include your contact information, and link to your website.
7) Customers have a short attention span
The average person has a shorter attention span than a goldfish.
With such a short attention span, making your email concise and to the point is essential. Use strong headlines and subheadings to break up your text and make it easy to scan
Conclusion:
Since so many emails are sent each day, it’s important to stand out from the crowd.
Ensure to write short, simple, and to-the-point emails. Use personalization and customization to build trust with your prospect.
And finally, make sure your email is carefully proofread. By following these tips, you’ll be sure to increase your chances of getting your email read and responded to.
