In this selling strategy, you target areas that you know you need to be (whether because of an appointment, follow-up, hot lead, etc.) and sell around them. This approach is very efficient because you’re working around places you’d be anyway. It’s also effective because if the initial visit is to a customer or someone becoming the customer, then you can use that customer as a referral. “Hi, we’re PeskyPest Co. We just sold a package to your neighbor, Mrs. Smith. We could get you a similar deal and we’ll have a tech here tomorrow anyway.